Anvest — Personal Finance App
Pre-seed fundraising analytics for a fintech startup — modeled CAC, LTV, and acquisition funnel economics to secure $100K in funding.
As co-founder of Anvest, a personal finance app startup, I led the pre-seed fundraising initiative by building investor-ready materials that demonstrated a cost-effective customer acquisition strategy.
Results
| Metric | Q4 2022 | Q1 2023 |
|---|---|---|
| LTV / CAC ratio | 0.5 | 1.85 |
| Revenue per customer | $0.32 | $3.90 |
| Pre-seed funding secured | — | $100K |
What I Did
- Designed a user-acquisition funnel flowchart with conversion rates and outcomes at each stage
- Calculated customer acquisition cost (CAC) for each funnel phase
- Modeled customer lifetime value (LTV) across the acquisition journey
- Demonstrated that our organic-growth approach delivered significantly lower CAC vs. traditional paid social media advertising